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Europrofil invests in more knowledge for smarter construction

A new collaboration

Through a new collaboration with Moblrn, Europrofil makes it easier for its retailers to stay updated. With short, digital product training courses directly on mobiles or computers, they want to increase product awareness in-store and make it easier to choose the right solutions.

Product knowledge closer to the customer meeting

For Europrofil, product knowledge among retailers is an important part of helping customers make the right choice. Therefore, the company has started a collaboration with Moblrn to make its product training available digitally.

Through short micro-courses, store staff have the opportunity to access Europrofil's product knowledge directly on their mobile phones or computers. The initiative aims to increase product awareness at the retail level and make it easier to guide customers to the right choice. The right construction solution from the start can, in turn, save time, money, and resources out on the construction sites.

Product knowledge closer to the customer meeting

The collaboration between Europrofil and Moblrn began during the summer of 2026. Europrofil plans to gradually add more micro-courses, with the ambition that the training programs will eventually cover the company's entire product range.

“For us at Moblrn, the collaboration with Europrofil is a great example of how digital product training can complement the work already being done out there with retailers. By making product knowledge digitally available, it becomes easier to reach those who meet the customers in-store with relevant knowledge.” – Victor Pege, Head of Sales and Partnerships, Moblrn

More knowledge leads to smarter construction

With the investment in digital product training, Europrofil wants to make it easier for its retailers to stay updated and strengthen product knowledge in stores. The ambition is clear: more micro-courses will gradually be made available, eventually covering the entire range.

For Moblrn, the collaboration means another supplier using digital product training to reach the retail level with product knowledge – directly where the knowledge is to be used.

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A new collaboration

Product knowledge closer to the customer meeting

More knowledge leads to smarter construction

For Moblrn, the collaboration means another supplier using digital product training to reach the retail level with product knowledge – directly where the knowledge is to be used.

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KGC invests in competence – trains retailers with microlearning

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As competence becomes a key competitive factor in the building materials trade, KGC Verktyg is investing in digital micro-courses to strengthen retailer product knowledge across more than 230 stores.

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