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How BOLIST is digitizing product training
together with Moblrn

How BOLIST digitizes product training together with
Moblrn

How BOLIST is digitizing product training together with Moblrn

“My expectations were very high, but they were still exceeded. I honestly didn’t think we would get this far in such a short time.”

Michael Frisk, Regional Manager, BOLIST

“My expectations were very high, but they were still exceeded. I honestly didn’t think we would get this far in such a short time.”

Michael Frisk, Regional Manager, BOLIST

“My expectations were very high, but they were still exceeded. I honestly didn’t think we would get this far in such a short time.”

Michael Frisk, Regional Manager, BOLIST

At a members’ conference, Bolist members were asked what they missed most in their everyday lives. Product training courses ranked high on the wish list.

Michael describes the collaboration as spot-on — both in execution and positioning.

It became the starting point for a larger internal effort to explore how Bolist could digitize training and skills development across the entire chain.

Four years ago, Bolist held a conference where employees were asked what they missed most in their day-to-day work. High on the wish list was product training.

At the same time, Bolist became aware of Moblrn through an industry colleague.

– “I had my first meeting with Moblrn in June 2025, but I was initially hesitant – an attitude that quickly changed when I realized the potential.”

The dialogue with Moblrn progressed, and after making further inquiries in the industry, Michael began to form a clear idea.

In the end, the decision was made.

– “We just said: go!”

Implementation kicked off in early December 2025 — and development progressed faster than expected.

– “My expectations were very high, but they were still exceeded. I honestly didn’t think we would get this far in such a short time.”

– “I started pushing this internally and looking at how we ourselves could solve digital product training. We got quite far in the work, but it was very complex. We needed a platform, we needed to get the suppliers on board, and we needed to produce courses.” – Michael Frisk, Regional Manager at BOLIST

At the same time, Bolist became aware of Moblrn through an industry colleague.

– “I had my first meeting with Moblrn in June 2025, but I was initially hesitant – an attitude that quickly changed when I realized the potential.”

The dialogue with Moblrn progressed, and after making further inquiries in the industry, Michael began to form a clear idea.

In the end, the decision was made.

“We just said: go!”

Implementation kicked off in early December 2025 — and development progressed faster than expected.

– “You have truly succeeded in solving a concrete need in the industry, and deliver with quality. I am very satisfied.”

From physical education to digital structure

Bolist is the building chain in Sweden with the most stores, a total of 170. Suppliers therefore face the challenge of physically visiting all the stores. For Bolist, this often meant that suppliers arranged training sessions at a specific location, which their salespeople had to travel to.

Supplier training was therefore also associated with a cost—partly for travel and accommodation, but also in the form of having to bring in extra staff to cover the store.

But as the business grows, needs change too. Bolist quickly saw that there was a need for a solution that could bring all the training together in one platform — accessible to everyone, regardless of store or geographic location.

– “We realized that we couldn’t continue doing it the same way as before. We needed a digital solution that worked in everyday life.”

– “My expectations were very high, but they were still exceeded. I honestly didn’t think we would get this far in such a short time.”

Great results from day one

Implementing new digital tools in large organizations often involves a long lead time. But here, it was the opposite.

“Usually it takes time to get started with a new tool. In this case, it was quick from the very beginning.”

– “Usually it takes time before you get started with a new tool. In this case, it went quickly from the start.”

Michael describes the collaboration as spot-on — both in execution and positioning.

“Moblrn has successfully solved a real need in the industry and delivers quality. I am very satisfied.”

From physical education to digital structure

Supplier training was therefore also associated with a cost—partly for travel and accommodation, but also in the form of having to bring in extra staff to cover the store.

– “We realized that we couldn’t continue doing it the same way as before. We needed a digital solution that worked in everyday life.”

A learning experience for both beginners and experienced users

As the work progressed, it became clear that training needs vary within the organization. On the one hand, there are employees who are new to the industry, with a hunger for learning. On the other hand, there are experienced employees who already know the basics, but want to deepen their knowledge in specific areas.

– “We quickly saw two clear groups: those who are new to the industry and want to absorb all the information, and the experienced ones who want to focus on delving deeper.”

Which places demands on both content and pedagogy. The focus has therefore gradually shifted from pure item numbers and technical designations to more practical knowledge, customer dialogue, and sales work.

– “What the product is called is less important. What matters is understanding the differences, the uses, and how to help the customer.”

Michael Frisk - Regional Manager, BOLIST

Positive response throughout the organization

The internal reception has been strong from the start.

– “I hear positive feedback from the employees all the time.”

And perhaps even more importantly: the commitment is evident in the day-to-day operations.

– “Usually, when you implement a new tool and it’s quiet — that means it’s working well. But here it hasn’t been quiet. There have been cheerful exclamations continuously.”

Michael also describes how the engagement does not come solely from the largest stores.

– “It’s not only the biggest stores that are at the top. The smaller stores are also very active, which is nice to see.”

Positive response throughout the organization

The internal reception has been strong from the start.

“I hear positive feedback from the employees all the time.”

And perhaps even more importantly: the commitment is evident in the day-to-day operations.

“Usually, when you implement a new tool and it’s quiet, that means it’s working well. But here it hasn’t been quiet. Happy cheers keep coming in.”

Michael also describes how the engagement does not come solely from the largest stores.

“It’s not just the largest stores that are at the top. The smaller stores are also very active, which is fun to see.”

Positive response throughout the organization

The internal reception has been strong from the start.

– “I hear positive feedback from the employees all the time.”

And perhaps even more importantly: the commitment is evident in the day-to-day operations.

– “Usually, when you implement a new tool and it’s quiet — that means it’s working well. But here it hasn’t been quiet. There have been cheerful exclamations continuously.”

Michael also describes how the engagement does not come solely from the largest stores.

– “It’s not only the biggest stores that are at the top. The smaller stores are also very active, which is nice to see.”

Simplicity and accessibility in focus

An important success factor has been making the training easy to access and easy to understand. Bolist describes Moblrn as both time-efficient and user-friendly, especially from an administrative perspective.

– “From our side, we spend minimal time compared with if we had done everything ourselves. It is extremely time-efficient.”

At the same time, there is still good development potential ahead.

– “We have got off to a very good start — and that is without having had to make any internal efforts; so far, it has been a bit of a self-playing piano. If we were to push a little more from within, I think we could reach even greater heights; there is great potential!”

What has impressed me most is probably the balance between results and effort.

– “It’s a great advantage how well it works given the effort required on our side.”

At the same time, there is still good development potential ahead.

When Bolist summarizes its collaboration with Moblrn, they come up with three words:

– “Accessible. Time-efficient. User-friendly.”

What has impressed me most is probably the balance between results and effort.

– “It’s a great advantage how well it works given the effort required on our side.”

Next step: smarter and more personalized learning

The collaboration is still at an early stage, but the potential ahead is great. Going forward, Bolist sees opportunities to work in an even more personalized way, with training recommended based on role, store, or skill level.

– “We’ve really only just begun. There is still a great deal left to develop.”

When Bolist summarizes its collaboration with Moblrn, they come up with three words:

– “Accessible. Time-efficient. User-friendly.”