KGC invests in competence –
educating retailers with microlearning

KGC invests in competence –
trains retailers with microlearning

"We sell on expertise. Therefore, we see the future as digital training courses combined with a strong KAM function."

Christian Sagelv, CEO, KGC

"We sell on expertise. Therefore, we see the future as digital training courses combined with a strong KAM function."

Christian Sagelv, CEO, KGC

"We sell on expertise. Therefore, we see the future as digital training courses combined with a strong KAM function."

Christian Sagelv, CEO, KGC

As products become increasingly specialized, the demands for in-store knowledge increase. For KGC Verktyg, the answer has been digital micro-courses that give retailers the right skills directly on their mobile phones.

KGC's history began back in 1950 when master mason Karl Gustav Cederberg grew tired of poor masonry tools. With the conviction that anyone who wants to see change must act themselves, he started the company that still bears his initials today. Since then, the business has grown, but the basic idea remains the same: to offer tools and solutions that meet the needs of professional users.

Today, the challenge is not only about the products themselves, but also about ensuring that those who sell them have the right knowledge. To strengthen the competence of its retailers, KGC has therefore chosen to invest in digital product training through micro-courses.

Christian Sagelv - CEO, KGC

“We sell based on expertise. That is why we see the future in digital training combined with a strong KAM function,” says Christian Sagelv, CEO of KGC.

The initiative is based on short, easily accessible training courses that can be completed whenever it suits the employee. Each course takes an average of nine minutes to complete and focuses on specific products, areas of use, and sales situations. The goal is to make knowledge accessible in everyday life, without requiring extensive training days or long interruptions from daily work.

The results show that the model works. So far, more than 230 stores around Sweden have participated in the training courses. According to the follow-ups, participants have, on average, increased their knowledge by 58 percent per completed course. Furthermore, the training courses have received an average rating of 4.0 out of 5.0 from the retailers themselves.

For KGC, the initiative is ultimately about creating confidence in customer interactions. When store staff feel secure regarding the products' features, areas of use, and benefits, it increases the opportunities to provide qualified advice and help customers make the right decision.

In an era where both products and customer demands are becoming increasingly complex, trends indicate that expertise will play an even greater role in retail competitiveness. KGC's experience shows that digital micro-learning can be an effective way to meet this challenge – while simultaneously making knowledge development a natural part of the workday.

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