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DURI increased knowledge of Corner Profiles by 113% via Moblrn

With roots dating back to 1961, DURI takes the next step through digital training of its retailers. The result: 113% increased knowledge

After retailers completed DURI's micro-course on Corner Profiles via Moblrn, their knowledge increased by a whopping 113%. The course has given store salespeople a better understanding of a product that is still relatively new to the market – and made them more confident when meeting customers.

A retail salesperson at Derome says:

"Great micro-course! I didn't even know this solution existed, and now I feel like I can advise my customers in the store in the future if they are in need of this." — Store Salesperson, Derome

Why was the increase in knowledge so high?

We spoke with Martin Södergren, Sales Manager at DURI, about the result and what lies behind it.

Why do you think DURI has achieved such a high increase in knowledge?

"The product is new and many people aren't aware of it. Pre-fabricated casings have become very popular in larger construction projects thanks to the time saved during installation and their easy handling. Since corner modules are glued, customers avoid screw holes and also don't have to sand/fill the wall and ceiling afterwards. We are super happy with the result in Moblrn!"

The corner modules provide significant savings for the end customer: reduced installation costs and an installation time of as little as 8 minutes, or 10–12 meters per hour.

The way forward

DURI views micro-courses as part of a long-term collaboration with Moblrn.

What will you focus on going forward with your micro-courses in Moblrn?

"We will continue to drive the increase in knowledge about our range, so that our customers feel confident in recommending the right products for the right project and occasion. We strongly believe in what we are doing together with Moblrn and our retailers, to make it as easy as possible for everyone in-store to absorb the latest from DURI." — Martin Södergren, Sales Manager, DURI

About DURI – The professional's choice since 1961

DURI offers Northern Europe's widest range of floor profiles, tools, machinery, and surface treatment products. DURI provides everything needed to install, maintain, and renovate all types of flooring materials. DURI's range is aimed at professional flooring installers.

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With roots dating back to 1961, DURI takes the next step through digital training of its retailers. The result: 113% increased knowledge

A retail salesperson at Derome says:

"Great micro-course! I didn't even know this solution existed, and now I feel like I can advise my customers in the store in the future if they are in need of this." — Store Salesperson, Derome

Why was the increase in knowledge so high?

We spoke with Martin Södergren, Sales Manager at DURI, about the result and what lies behind it.

Why do you think DURI has achieved such a high increase in knowledge?

The corner modules provide significant savings for the end customer: reduced installation costs and an installation time of as little as 8 minutes, or 10–12 meters per hour.

The way forward

DURI views micro-courses as part of a long-term collaboration with Moblrn.

What will you focus on going forward with your micro-courses in Moblrn?

About DURI – The professional's choice since 1961

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K-BYGG enters partnership with Moblrn – digital product training for all facilities

K-BYGG initiates a collaboration with Moblrn to make digital product training available at the chain's nearly 60 facilities and strengthen product knowledge within the organization.

Read customer case

K-BYGG enters partnership with Moblrn – digital product training for all facilities

K-BYGG initiates a collaboration with Moblrn to make digital product training available at the chain's nearly 60 facilities and strengthen product knowledge within the organization.

Read customer case

KGC invests in competence – trains retailers with microlearning

As competence becomes a key competitive factor in the building materials trade, KGC Verktyg is investing in digital micro-courses to strengthen retailer product knowledge across more than 230 stores.

Read customer case

KGC invests in competence – trains retailers with microlearning

As competence becomes a key competitive factor in the building materials trade, KGC Verktyg is investing in digital micro-courses to strengthen retailer product knowledge across more than 230 stores.

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