"ITW uses Moblrn to digitally educate our professional resellers to enhance their skills."

Josefine Högberg Mårder Sales manager, ITW Construction Products AB Sweden

"ITW uses Moblrn to digitally educate our professional resellers to enhance their skills."

Josefine Högberg Mårder Sales manager, ITW Construction Products AB Sweden

"ITW uses Moblrn to digitally educate our professional resellers to enhance their skills."

Josefine Högberg Mårder Sales manager, ITW Construction Products AB Sweden

Who are ITW?

ITW stands for Illinois Tool Works and was founded in 1912 in Chicago. ITW's diversified business portfolio consists of seven market-leading segments that operate in industries where product performance is most important to the customer. ITW operates in 51 countries with 45,000 employees and holds over 19,000 patents.

The ITW Construction Products segment develops and manufactures innovative, time-efficient, high-quality, and cost-effective fastening systems for wood, steel, concrete & drywall, as well as related services for the Swedish construction industry and manufacturing sector. ITW Construction Products is primarily recognized in the Swedish market through brands such as Paslode, Adjufix, and Spit.

Josefine Högberg Mårder, Sales manager, ITW Construction Products AB Sweden

How do you use Moblrn to strengthen your customers' competencies?

Above all the reach - we reach hundreds of customers in an efficient and traceable way that is impossible to achieve with physical visits. I also like that Moblrn is at the forefront of driving digitalization in how the construction industry works with skill development.

What do you appreciate most about Moblrn as a platform and partner?

We focus on digitally educating our professional resellers. At ITW, we place a strong emphasis on skills development and providing the right opportunities for our dealers to recommend the right products to the right customers.

Tips for making product training effective and engaging?

My most important tip is to keep it short and concise, and really think about the concept of microlearning. If you then complement this with nice design and engaging questions, you not only get good responses from our customers but also valuable feedback on their knowledge and understanding of our products.