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TJB strengthens its role as the
competent business partner in roofing

"We do not just want to sell products - we want to take responsibility for how they are used, understood, and recommended."

Tommy Stormfelt Operations Manager

"We do not just want to sell products - we want to take responsibility for how they are used, understood, and recommended."

Tommy Stormfelt Operations Manager

"We do not just want to sell products - we want to take responsibility for how they are used, understood, and recommended."

Tommy Stormfelt Operations Manager

When TJB saw how both the product range and requirements evolved, it became clear that traditional training methods were no longer sufficient. With an expanding retailer network and an industry where time is often limited, a way was needed to reach more people, more often, and more flexibly without compromising on quality & knowledge.

As TJB’s product range and requirements evolved, it became clear that traditional training methods were no longer sufficient. With a growing number of retailers and an industry where time is scarce, a more flexible way to reach more people was needed.

When TJB saw how both the assortment and requirements developed, it became clear that traditional educational methods were no longer sufficient. With a growing dealer network and an industry where time is often limited, a way was needed to reach more people, more often, and more flexibly without compromising on the quality
of knowledge.

"We saw a clear need to be able to reach more retailers more often and in a more flexible way."

Being physically present at all builders' merchants and roofers is not always possible. At the same time, both the product range and regulations are continually changing. Digital training via Moblrn therefore became a natural step for TJB. Micro-trainings are a way to make knowledge accessible at the right time and on equal terms, regardless of where the customer is located.

Positive feedback and more secure customer dialogues

The response from the retailers did not take long to come. The opportunity to participate in training when it fits into everyday life has been greatly appreciated, as well as the fact that the content is concrete and clearly linked to their daily work.

"Many appreciate that the education is directly linked to their everyday life."

From product supplier to knowledge partner

The investment in digital education is part of a larger journey. In recent years, TJB has transitioned from being a traditional product supplier to taking a

clearer position as the competent business partner in roofing.

The investment in digital education is part of a larger journey. In recent years, TJB has transitioned from being a traditional product supplier to taking a clearer position as the competent business partner in roofing.

"We do not only want to be responsible for the product itself, but for how it is used, understood, and recommended."

Being the competent roofing partner means for TJB to contribute with guidance, experience, and knowledge at every level. The goal is to make it easy to choose the right solution, regardless of whether the recipient is a store seller, roofer, or client. By reducing the risk of errors and misuse, security and more

sustainable roofing solutions are created over time.

Being a competent roofing partner means that TJB contributes guidance, experience, and expertise at every stage. The aim is to make it easy to choose the right solution, whether the recipient is a retail salesperson, roofer, or end customer. By reducing the risk of errors and improper use, safer and more sustainable roofing solutions are created over time.

With extensive experience in roofing within the company, from practical work and production to construction, TJB has a strong knowledge base to share. Moblrn enables that knowledge to be scaled and made accessible to more people.

Moblrn as a hub for knowledge sharing

As the educational work develops, TJB Moblrn is seen as an increasingly important hub for digital knowledge sharing. Here, basic product knowledge, deep dives into assembly and systems thinking, as well as updates on product range and regulations are all gathered in one place.

"We want knowledge to always be accessible, no matter where the recipient is located."

Microcourses as support in everyday life

One of the biggest challenges in the construction industry is time. Many of those in the building trade as well as those out on the roofs have limited opportunities to participate in longer training programs, while the complexity increases. Here, Moblrn's micro-courses play a crucial role.

By breaking knowledge down into smaller, relevant parts, the threshold for learning is lowered, making it easier to absorb information when the need arises.

"Micro-courses make it possible to access relevant knowledge just when it is needed."

Data-driven insights for better dialogue

In addition to the actual educational content, TJB sees great value in the data and statistics provided by Moblrn. By tracking which training sessions are conducted and identifying where there are knowledge gaps, the dialogue with dealers and partners can become more targeted and proactive.

The insights are used to plan future initiatives, adapt communication, and build long-term relationships based on real needs.

An integral part of the future of learning

When TJB looks three to five years ahead, the vision is clear. Digital micro-courses are set to become a natural part of how knowledge is shared in the industry, an integral element of daily work.

"We want accessing relevant training directly on your mobile to feel completely natural."

Through micro-courses, TJB makes it easy for customers to quickly acquire the knowledge required to recommend the right solutions to the right customers. Short, easily accessible training ensures that knowledge is available at the right moment, strengthening advisory services and contributing to well-informed and accurate roofing decisions. Moblrn supports TJB’s customers and represents an important step in continuing to be the obvious choice and a competent business partner within roofing.