Moblrn is a brilliant concept – training that really works for us in the construction trade!

Christer Gustafsson Unit Manager, Optimera Lidköping

Moblrn is a brilliant concept – training that really works for us in the construction trade!

Christer Gustafsson Unit Manager, Optimera Lidköping

Moblrn is a brilliant concept – training that really works for us in the construction trade!

Christer Gustafsson Unit Manager, Optimera Lidköping

About Optimera Lidköping

Optimera Lidköping is a traditional building supply store with a wide range of products for both professionals and consumers. As a combination store, they combine high expertise and personal service with an assortment that suits everything from large construction projects to smaller renovations.

To enhance knowledge among employees in the store, Optimera uses Moblrn – a digital platform that makes it easy to participate in product training from the industry's suppliers, directly on mobile devices. The trainings are in the format of micro-courses - a convenient way to spread knowledge throughout the store, from warehouse to salespeople.

A building supply store for both professionals and consumers

How are the micro courses being received by your employees?

Christer Gustafsson, unit manager at Optimera Lidköping, shares his experiences of Moblrn in practice.

With just over 20 people in the team – from salespeople in construction and store staff to warehouse employees – Christer leads an operation where everyone has different needs and work patterns. That is precisely why he believes that Moblrn works so well.

- Moblrn is a brilliant concept – it works for us who are in the business. That's why I'm pushing for it.

Most in the team complete the micro-courses on their mobile phones when it suits them during the day, while others use the computer via workstations.

Flexibility is key, especially in a daily life where time is often scarce. Christer also plays an active role in following up and spreading information about upcoming micro-courses.

- Moblrn makes it easy to see which micro-courses are available, allowing me to push for the right things – it will become an important tool for increasing the competence in the store.

For Christer, it is particularly valuable that even staff without direct contact with suppliers – for example, the employees in the warehouse – get the same chance to develop.

- The construction sellers often have direct contact with suppliers, but this also gives everyone else a chance to learn. It makes a big difference.

Christer also sees great value in using Moblrn to quickly raise the knowledge of new staff. Being able to provide basic product training directly, without requiring physical sessions, makes a big difference in the operation.

- Ensuring a basic level in a simple way is the most important thing about Moblrn. It gives us a lot to be able to equip new employees with the right knowledge from their very first day.

Christer Gustafsson, unit manager at Optimera Lidköping

A platform that grows with the business

For Christer Gustafsson and his team at Optimera Lidköping, it is crucial that training is easy to absorb in a busy retail operation. By gathering micro-courses from suppliers on a single platform, the store gains access to micro-courses that enhance both product knowledge and customer service – throughout the entire operation.