Product training

Train Employees

Client cases

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Mestergruppen and Moblrn expand partnership –
launching digital product training for Colorama,
Happy Homes and MalProff

Mestergruppen and Moblrn expand partnership –
launch digital product training for Colorama,
Happy Homes and MalProff

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

Magnus Hemmingberg, Business Area Director

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

Magnus Hemmingberg, Business Area Director

"We do not just want to sell products - we want to take responsibility for how they are used, understood, and recommended."

Magnus Hemmingberg, Business Area Director

When TJB saw how both the product range and requirements evolved, it became clear that traditional training methods were no longer sufficient. With an expanding retailer network and an industry where time is often limited, a way was needed to reach more people, more often, and more flexibly without compromising on quality & knowledge.

As TJB’s product range and requirements evolved, it became clear that traditional training methods were no longer sufficient. With a growing number of retailers and an industry where time is scarce, a more flexible way to reach more people was needed.

When TJB saw how both the assortment and requirements evolved, it became clear that traditional methods of education were no longer sufficient. With a growing network of resellers and an industry where time is often tight, a way was needed to reach more people, more often, and more flexibly without compromising on quality
in knowledge.

“Our customers place high demands on both knowledge and efficiency. With Moblrn, we can strengthen product and sales expertise in-store in a way that works in everyday operations—so our employees can more quickly recommend the right solution and contribute to a better end result,” says Magnus Hemmingberg, Business Area Director for the Paint Retail division at Mestergruppen.

Mestergruppen has been using Moblrn in other parts of the organization for about a year now. XL-BYGG was the first to adopt it, followed by BOLIST, and the experiences from the member stores have been very positive. As the paint retail trade now joins, the partnership between Mestergruppen and Moblrn becomes complete and creates a common platform for skills development across the entire group.

"Mestergruppen has shown a great commitment to competence development across all chains, and we are proud to continue the journey together as the paint retail trade now joins in. This further strengthens the partnership and provides a common platform to sharpen product and sales knowledge among all Mestergruppen's members and employees," says Victor Pege, Sales Manager, Moblrn."

About Moblrn

Moblrn is a Swedish microlearning platform for digital product training that brings together courses from leading brands in one place. The platform enables fast and efficient knowledge transfer between suppliers and retail staff, and is used in the building, hardware, and paint retail sectors both in Sweden and internationally.

The investment in digital education is part of a larger journey. In recent years, TJB has transitioned from being a traditional product supplier to taking a clearer position as the competent business partner in roofing.

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

Mestergruppen and Moblrn expand partnership – launching digital product training for Colorama, Happy Homes and MalProff

Mestergruppen and Moblrn expand partnership – launch digital product training for Colorama, Happy Homes and MalProff

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

"We do not just want to sell products - we want to take responsibility for how they are used, understood, and recommended."

About Moblrn

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

Mestergruppen and Moblrn expand partnership –
launching digital product training for Colorama,
Happy Homes and MalProff

Mestergruppen and Moblrn expand partnership –
launch digital product training for Colorama,
Happy Homes and MalProff