Mestergruppen and Moblrn expand partnership –
launching digital product training for Colorama,
Happy Homes and MalProff

Mestergruppen and Moblrn expand partnership –
launch digital product training for Colorama,
Happy Homes and MalProff

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

Magnus Hemmingberg, Business Area Director

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

Magnus Hemmingberg, Business Area Director

"Our customers have high demands for both knowledge and efficiency. With Moblrn, we can enhance product and sales knowledge in-store in a way that works in everyday life"

Magnus Hemmingberg, Business Area Director

Moblrn's platform collects supplier training in one place and makes it possible to conduct short and effective micro-courses directly on mobile, whenever it fits during the workday. The platform is already widely used in the industry and offers a growing educational library from
connected product suppliers.

Moblrn's platform gathers supplier training in one place and makes it possible to conduct short and effective microcourses directly on mobile, whenever it suits during the workday. The platform is already widely used in the industry and offers a growing educational library from connected product suppliers.

“Our customers place high demands on both knowledge and efficiency. With Moblrn, we can strengthen product and sales expertise in-store in a way that works in everyday operations—so our employees can more quickly recommend the right solution and contribute to a better end result,” says Magnus Hemmingberg, Business Area Director for the Paint Retail division at Mestergruppen.

Mestergruppen has been using Moblrn in other parts of the organization for about a year now. XL-BYGG was the first to adopt it, followed by BOLIST, and the experiences from the member stores have been very positive. As the paint retail trade now joins, the partnership between Mestergruppen and Moblrn becomes complete and creates a common platform for skills development across the entire group.

"Mestergruppen has shown a great commitment to competence development across all chains, and we are proud to continue the journey together as the paint retail trade now joins in. This further strengthens the partnership and provides a common platform to sharpen product and sales knowledge among all Mestergruppen's members and employees," says Victor Pege, Sales Manager, Moblrn."

About Moblrn

Moblrn is a Swedish microlearning platform for digital product training that brings together courses from leading brands in one place. The platform enables fast and efficient knowledge transfer between suppliers and retail staff, and is used in the building, hardware, and paint retail sectors both in Sweden and internationally.

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