Derome invests digitally to enhance competence

Therése Gunnarsson Category Manager Group Purchasing at Derome.

Derome invests digitally to enhance competence

Therése Gunnarsson Category Manager Group Purchasing at Derome.

Derome invests digitally to enhance competence

Therése Gunnarsson Category Manager Group Purchasing at Derome.

The competence of our employees is crucial for us to deliver the service and advice our customers expect in construction projects of all sizes.

Therése Gunnarsson Category Manager Group Purchasing at Derome.

The competence of our employees is crucial for us to deliver the service and advice our customers expect in construction projects of all sizes.

Therése Gunnarsson Category Manager Group Purchasing at Derome.

The competence of our employees is crucial for us to deliver the service and advice our customers expect in construction projects of all sizes.

Therése Gunnarsson Category Manager Group Purchasing at Derome.

To stay ahead in a changing construction industry, Derome has made an investment in employee skills development this year. Through a collaboration with Moblrn, which is a digital platform for product training, salespeople gain quick access to current knowledge directly on their mobile devices.

On the platform, providers share short, easily accessible training sessions that can be completed directly on a mobile device or computer. New videos are released continuously, and the content has been both current and varied, including, for example, a decking school during the spring.

Successful rollout during the spring. The collaboration began in the winter, and during the spring, Moblrn has been rolled out in Derome's building supply store. The initiative has already yielded very good results with high engagement and even better service to customers.

With Moblrn, we ensure that our staff always has access to updated product and sales knowledge, continues Therése Gunnarsson.

Knowledge that strengthens the customer meeting. "Knowledge is a perishable good, and in this way, we make it easy to stay updated, whether it's about new products, sustainable choices, or the right installation techniques. In addition to providing security in customer interactions, it also fosters increased loyalty and trust," says Therése Gunnarsson.

The initiative and collaboration are part of Derome's long-term efforts to combine a high level of service with deep product knowledge that simplifies everyday life for customers in the construction trade.