Company Overview
Scanspac/Dalapro is Europe's largest manufacturer of filler products. We are at the forefront when it comes to innovation, environmental concerns, and sustainability perspectives on products, packaging, and manufacturing.
Why are you using Moblrn?
We want to simplify the painter's everyday life and teach them more about our products. So that they choose the right products, saving both time and money, as well as their backs. Moblrn is a user-friendly tool for short and smart digital education, especially on mobile devices with small screens.
Everyone has work or personal mobile phones. Dalapro is growing and doing very well, we have a high turnover of our products. A large part of this is due to knowledgeable craftsmen and entrepreneurs who choose Dalapro's quality products.
Offering a digitized and more accessible form of education to our employees helps us to continue to stay at the forefront, says Erik Norin, category group manager at Beijer Byggmaterial.
In what ways has Moblrn facilitated your work as a marketing and communication coordinator at Dalapro?
We reach many more people than through other more traditional methods and meetings, such as physical sales visits to companies and workplaces with craftsmen, as well as with our resellers and retail sellers.
Several schools and vocational training programs have contacted us and asked whether their students, i.e., tomorrow's painters and craftsmen, can take our Moblrn training, and of course they can!
We use Moblrn as a digital compressed knowledge channel. We also have a printed manual for craftsmen, "The Putty Book", which goes in-depth about everything related to putty. However, it takes a long time to produce and is relatively expensive to manufacture and deliver. When Moblrn became a part of our everyday life, many new digital opportunities for contact with customers opened up.
What do your Moblrn users, i.e., craftsmen and shop sellers among others, think of your digital training?
We have only received positive feedback. And knowledge and awareness of our products spreads like rings on water and helps strengthen our brand.
Significantly more than expected have completed our training in Moblrn. We have received incredibly positive feedback from users, which has greatly encouraged our sales team.
What is your next step using Moblrn?
We have a specific idea to develop one or more educational courses in the field of environment and sustainability. After Scandinavia, we will now also start using Moblrn in Germany and the United Kingdom.
Sometimes we have sent physical gifts to participants who have completed our training. It has taken a lot of time and cost a fair amount of money. Now we will start using Moblrn and their collaboration with Charma to digitally send out gifts, such as ice cream vouchers, to our course participants.